| Title | Almost Home |
| Brief | That familiar “ding” of an incoming message beckons us to reply. And we instinctively pick up our phones...even while driving. But what if we could see the impact of our inattention? Almost Home turns Google Maps into a text editor, allowing visitors to type their text message on any road. The custom font connects to the speed limit data and stretches the message to the exact number of meters that you would be driving blind. "Will be 10 minutes late honey" adds up to 592 blind meters on a 90 km/h road ౼ more than enough time for a serious accident. |
| Agency | Happiness Brussels, an FCB Alliance |
| Campaign | Almost Home |
| Advertiser | OVK / PEVR (Parents of Child Road Victims) |
| Brand | OVK/PEVR |
| Posted | October 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Site |
| Length | |
| More Information | Subscribers Only |
| Advertising Manager | K..n ..n Wo.....hem Subscribers Only |
| Advertising Manager | E...n R..s Subscribers Only |
| Executive Creative Director | K...n Co....an Subscribers Only |
| Creative Director | Ge....ey H....on Subscribers Only |
| Creative Team | R...ne Sc.....er Subscribers Only |
| Creative Team | P...er C...ys Subscribers Only |
| Account Director | H..s S...s Subscribers Only |
| Account Manager | T..e ..n H....lt Subscribers Only |
| Designer | D...s L....rs Subscribers Only |
| Typographer | E....rd Sc.....er -....or Subscribers Only |
| Agency Producer | B..t V...e M...e Subscribers Only |
| Agency Producer | S...ie Gu.....rg Subscribers Only |
| Digital Producer | B...s Ent.......ent Subscribers Only |
| Digital Producer | K..s ..n Wa.....ael Subscribers Only |
| Digital Producer | H..d .f D....al D...gn Subscribers Only |
| Music Composer | P...r B...t Subscribers Only |
| Production Company | L...ho D..m Subscribers Only |
| Production Company Producer | J...en B..x Subscribers Only |
| Production Company Producer | Ef....ni Sp.....is Subscribers Only |
| Director | Ch......her Ro......lam Subscribers Only |
| Director of Photography (DOP) | E...r Du.....kiy Subscribers Only |
| Creative Coach | K....en B...ez Subscribers Only |
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