mycar Tyre & Auto - "R Plates"

TBWA\Sydney

TBWA\Sydney Pyrmont, Australia

Awards

1972

This ad is part of the ACT Responsible Collection

Brand: mycar Tyre & Auto
Country: Australia

Advertiser: mycar Tyre & Auto

Title	R Plates
Agency	TBWA\Sydney
Campaign	R Plates
Advertiser	mycar Tyre & Auto
Brand	mycar Tyre & Auto
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	55 seconds
Chief Creative Officer	E..n R....ts Subscribers Only
Executive Creative Director	K....na Alv........ratt Subscribers Only
PR Executive Creative Director	R..s T...er Subscribers Only
Creative Director	J...s S...on Subscribers Only
Senior Copywriter	H...y W..l Subscribers Only
Senior Art Director	A...ew T....si Subscribers Only
Senior Art Director	S...n H...s Subscribers Only
Head of Production	L..a B...n Subscribers Only
Digital Producer	N....le G...a Subscribers Only
Senior Integrated Producer	Jo....an P....er Subscribers Only
Design Director	C...s M...on Subscribers Only
Senior Digital Designer	B...ie N...en Subscribers Only
Client Partner	V....sa .i B...io Subscribers Only
PR Client Partner	C...re Mall.........ander Subscribers Only
Business Manager	M...e F...h Subscribers Only
PR Films Editor	K..t ..u Subscribers Only
PR Films Camera Assistant	M..t Cr.....on Subscribers Only
Mixer	B..u Si.....er Subscribers Only
Strategy Director	W...e F...er Subscribers Only
Strategy Director	M....ew M...n Subscribers Only
PR Senior Business Director	J...s M...ay Subscribers Only
PR Senior Business Manager	N...h H...ll Subscribers Only
PR Consultant	E..a M....er Subscribers Only
Social Client Partner	E..n B...ga Subscribers Only
Social Senior Media Manager	J...s V...al Subscribers Only
PR Films Director	L....an F...h Subscribers Only
Director	L..y K..x Subscribers Only
Producer	R...e N...n Subscribers Only
Executive Producer	A...an S....ro Subscribers Only
Photographer	S..n I...rd Subscribers Only
PR Agency	E...en S...ey Subscribers Only
Production Company	Sc.....el Subscribers Only
PR Agency	Flei........lard S...ey Subscribers Only
Media Agency	H...ts . S....ce Subscribers Only

About TBWA\Sydney

We create Disruptive ideas that help our clients gain a greater share of the future.

Our approach is grounded in Disruption, an orientation and methodology designed to identify and challenge the corporate, category, marketing and consumer conventions that can prevent a company or brand from succeeding.

Our delivery goes beyond classic integration thanks to a new discipline called Connections Planning, which helps to develop media-neutral, multi-channel plans that inform, inspire and amplify virtually every connection between a brand and its target audiences.

The result is an unequaled record for effective campaigns as documented by more Grand Effies than any other Agency, and a reputation for doing the kind of work that is difficult, if not impossible, to ignore.

Latest News

In honour of the 10th anniversary of the bank’s Sydney Gay and Lesbian Mardi Gras sponsorship, ANZ will become GAYNZ.

In a public display of pride, the bank’s Oxford Street branch – at the heart of the Mardi Gras parade route in Darlinghurst – has been rebranded as a GAYNZ branch.

Completely reimagined inside and out, the GAYNZ branch is a baroque-inspired celebration of LGBTI culture. It features two new GAYTMs, ornate walls, a marbled floor and 16 unique, hand-painted murals inspired by the LGBTI community.

Chair of ANZ’s Australia Division Diversity Council Mark Hand said: “Diversity, inclusion and respect is an important part of what we do at ANZ so we are particularly proud of our partnership with Mardi Gras which started because our staff passionately believed in supporting the cause 10 years ago.

“Over the past few years we have had an incredible response to our GAYTMs, so it was only natural to take things to a new level to celebrate the milestone. GAYNZ is often used to describe us at Mardi Gras and we thought transforming the Oxford Street branch and naming it GAYNZ was a fitting way to demonstrate our continued support for the LGBTIcommunity.”

In a first for an Australian brand and a bank worldwide, ANZ is collaborating with Twitter to develop a rainbow coloured flag emoji, which will appear whenever #GAYNZ is used on the social media platform.

This year ANZ will have more people than ever participating in the Mardi Gras Parade with 230 staff, family and friends set to march.

passionately, worlwide, people