| Title | The last photo |
| Brief | We needed to make suicide and suicide prevention a national conversation again.We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives.There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”. |
| Agency | adam&eveDDB |
| Campaign | The Last Photo |
| Advertiser | Campaign Against Living Miserably (CALM) |
| Brand | CALM |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Sound | Wave Studios |
| Editing Company | Final Cut |
| Colorization | R...al Subscribers Only |
| Executive Creative Director | M..e Su.....and Subscribers Only |
| Audio Engineer | J..f S...h Subscribers Only |
| Music Supervision | J...s R....rd Subscribers Only |
| Designer | S...t S...ey Subscribers Only |
| Creative Team | A..y C...gh Subscribers Only |
| Creative Team | R....rd M....nn Subscribers Only |
| Chief Creative Officer | R....rd B..m Subscribers Only |
| Head of Production | J..k B...ey Subscribers Only |
| Colorist | J...s B....rd Subscribers Only |
| Head of Production | ..n S...pe Subscribers Only |
| Executive Creative Director | ..t N...on Subscribers Only |
| Director | ..x F...er Subscribers Only |
| Assistant Integrated Producer | R....rd B...ey Subscribers Only |
| Motion Graphics | .d Ch....ie Subscribers Only |
| DP | ..m J....fe Subscribers Only |
| Post Production | J...s I....nd Subscribers Only |
| Editor | J...s R...n Subscribers Only |
| Assistant Producer | J..e P...er Subscribers Only |
| Sound Producer | B..h T....in Subscribers Only |
| Integrated Producer | ..y S....ns Subscribers Only |
| Assistant Integrated Producer | Sc....tt R..d Subscribers Only |
| Executive Producer | C...en .e W..t Subscribers Only |
| Audio Engineer | P...e T...d Subscribers Only |
| Color Producer | ..i M...h D...an Subscribers Only |
| Music Producer | M...an P...in Subscribers Only |
| Music Producer | ..n R....ns Subscribers Only |
| Production Company | Ca.....el Subscribers Only |
| Music | R....rd M...c Subscribers Only |
| Music Publishing | C....er M...c Subscribers Only |
| Music Publishing | Ca....ll Co....ly &...; .o Subscribers Only |
| Press Relations | H..e . G...y Subscribers Only |
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