| Title | Had Earned Thirst (mechanic) |
| Agency | The Monkeys |
| Campaign | Hard Earned Thirst |
| Advertiser | Carlton United Breweries |
| Brand | Victoria Bitter |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Marketing Manager | N...le Mc....an Subscribers Only |
| Marketing | S...h W...ox Subscribers Only |
| Marketing Manager | M..c L..d Subscribers Only |
| ASSISTANT BRAND MANAGER | ..n H....an Subscribers Only |
| ASSISTANT BRAND MANAGER | G...ni C...i Subscribers Only |
| Chief Executive Officer (CEO) | P..l Mc....an Subscribers Only |
| Chief Creative Officer | ..t K...h Subscribers Only |
| Chief Strategy Officer | M....el D....as Subscribers Only |
| Strategy Director | D..e C....ns Subscribers Only |
| Creative Director | H..h G...ey Subscribers Only |
| Creative Director | ..e S...ey Subscribers Only |
| Creative Director | A..m S...er Subscribers Only |
| Creative Director | C...or B...er Subscribers Only |
| Head of Production | R....ca M....ea Subscribers Only |
| Senior Producer | K...e We.....ove Subscribers Only |
| General Manager | S...ie G...er Subscribers Only |
| Account Director | A...n C...ow Subscribers Only |
| Account Manager | I...c Mo.....llo Subscribers Only |
| Production Company | Sc.....el Subscribers Only |
| Director | ..m B....ck Subscribers Only |
| Executive Producer | A...an S....ro Subscribers Only |
| Executive Producer | K..e G...en Subscribers Only |
| Associate Executive Producer | M...an Ben.......lor Subscribers Only |
| Director of Photography (DOP) | J...my R...e Subscribers Only |
| Art Director | A..x H...es Subscribers Only |
| Editor | A..m W...s Subscribers Only |
| Colorist | ..n Ea....on Subscribers Only |
| Post Production | S...n D..e Subscribers Only |
| Casting | N....ie J..e H...ie Subscribers Only |
| Casting | C....en J..e Subscribers Only |
| Sound | P..l .e C....ur Subscribers Only |
| Sound | S...ak .. C...n S....os Subscribers Only |
| Executive Producer | C..i D...es Subscribers Only |
| Photographer | M....el Ma....be Subscribers Only |
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