| Title | #bloodnormal |
| Agency | AMV BBDO |
| Campaign | Blood Normal |
| Advertiser | Essity |
| Brand | Libra |
| Date of First Broadcast/Publication | 2019 / 8 |
| Business Sector | Feminine Hygiene |
| Tagline | free to be |
| Media Type | Television |
| Length | |
| Market | Australia, New Zealand |
| More Information | https://lovelibra.com/au/bloodnormal/ |
| Social Media Agency | Overport |
| Creative Director | Channelle Calderwood |
| Account Director | Leah D’Sylva |
| Account Manager | Gemmah Irving |
| Community Manager | Georgia Donaldson |
| Website | YOKE |
| UX Designer | Phoebe Dann |
| Creative Director | Ryan Nadzielski |
| Digital Production | Michelle Burgess |
| Key Account Director | Marah Houlihan |
| PR Agency | Eleven |
| Creative Director | Katrina Alvarez-Jarratt |
| Group Client Partner | Amy Ashworth |
| Business Director | Maggie Stergiopoulos |
| Business Manager | Reegan Saiani |
| Creative Team | Meredith Besseling |
| Creative Team | Anne Lau |
| Production | Charlotte O’Rourke |
| Media Agency | OMD Australia |
| Managing Partner | Antonia Glezakos |
| Head of Product and National Head of Planning | Penny Shell |
| Account Director | Valerie Murphy |
| Account Director | Hannah Nickels |
| Digital Planner | Morgan Johnston |
| Group Business Director | Abby Parkin |
| Senior Account Manager | Nureete Burnie |
| Executive General Manager | Caitlin Patterson |
| Marketing Manager | Laura Demarchi |
| Digital Marketing Manager | Nicole Sherwin |
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