Lufthansa - "Every story starts with a Yes"

Serviceplan Germany

Serviceplan Germany Munich, Germany

Awards

5580

Brand: Lufthansa
Country: Germany

Advertiser: Lufthansa

Title	Every story starts with a Yes
Agency	Serviceplan Germany
Campaign	Yes
Advertiser	Lufthansa
Brand	Lufthansa
Date of First Broadcast/Publication	2024 / 1
Product	Lufthansa
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story	Did you ever sit on a plane and asked yourself: Who are all those people around me? Where is this guy flying to and who is waiting for her? Traveling is about more than just getting from A to B. It’s about people and their stories. They travel for all kinds of reasons: big decisions, small moments, for love, or to get over it. No matter how different their worlds might be, one thing, they all have in common: They said Yes to something. “Every story starts with a Yes” is a film that captures the value beyond flying and opens a new chapter for German Aviation Brand Lufthansa. An unseen storytelling connects individual narratives through a playful lense: On our cinematic journey, we observe people and their stories, imagining their backgrounds, intentions and relationships. We wanted to separate their world inside the aircraft and their imagination of the people they observe there by choosing two different aspect ratios. 16:9 on the plane and a more boxed 4:3 dreamlike world for their imagination. We chose various lens sets and color grading techniques to differentiate the stories and give each of them a unique feel. The overall piece is driven by the spirit to craft something extraordinary, yet deeply human and relatable. The different stories come together at the end, leading to the same powerful message. An inspirational view on traveling: It all starts with a Yes. A new Lufthansa Genre is born.
Media Type	Cinema
Length	148 seconds
Advertising Manager	Michelle Mynhardt
Chief Creative Officer	Till Diestel
Media Agency	Mindshare Media, Inc.
Production Company	Iconoclast Germany
Director	Marcus Ibanez
SERVICEPLAN GROUP	Alex Schill, Global Chief Creative Officer
SERVICEPLAN GROUP	Till Diestel, German Chief Creative Officer
SERVICEPLAN GROUP	Sebastian Benedikt Vermaat, Director International Key Accounts
SERVICEPLAN GROUP	Ann-Kathrin Frohloff, Director International Key Accounts
SERVICEPLAN GROUP	Michael Wilk, Global Head of Art
SERVICEPLAN AMERICAS	Wolfgang Warzilek, Global Executive Creative Director
SERVICEPLAN AMERICAS	Erick Barrios Hernandez, Global Executive Creative Director
SERVICEPLAN AUSTRIA	Nicole Uhlic, Strategic Planner
SERVICEPLAN AUSTRIA	Sarah Nemec, Senior Strategist
SERVICEPLAN GERMANY	Alessia Coschignano, Creative Director
SERVICEPLAN GERMANY	Serena Willmar, Account Director
SERVICEPLAN GERMANY	Christoph Everke, Managing Partner
SERVICEPLAN GERMANY	Jonas Menze, Senior Art Director
SERVICEPLAN GERMANY	Nedim Aktas, Copywriter
SERVICEPLAN GERMANY	Fabian Kräkel, Art Director
SERVICEPLAN GERMANY	Philip Ziegler, Copywriter
SERVICEPLAN GERMANY	Julia Meinetsberger, Account Director
SERVICEPLAN GERMANY	Sina Hansel, Junior Account Manager
SERVICEPLAN GERMANY	Matthäus Frost, Creative Director
SERVICEPLAN GERMANY	Aisha Blackwell, Head of Production Services
SERVICEPLAN GERMANY	Maik Schmidt, General Manager
SERVICEPLAN GERMANY	Carolin Walczok, Senior Integrated Producer
SERVICEPLAN GERMANY	Luis Barrios, Motion Designer
SERVICEPLAN GERMANY	Lucas Conte, Head of Creative Planning International
SERVICEPLAN GERMANY	Stephanie Dzionara, Director Strategy
ICONOCLAST Germany	Marcus Ibañez, Director
ICONOCLAST Germany	Maximilian Pittner, Director of Photography
ICONOCLAST Germany	Nils Schwemer, Managing Director
ICONOCLAST Germany	Nicolás Blankenhorn, Executive Producer
ICONOCLAST Germany	Sybella Stevens, Producer
ICONOCLAST Germany	Beate Ehlert, Producer FFM
ICONOCLAST Germany	Karin Rudokas, Production Coordinator
ICONOCLAST Germany	Olyana Araya, Production Assistant
ICONOCLAST Germany	Simone Grau, Production Designer
ICONOCLAST Germany	Larissa Bechtold, Stylist
ICONOCLAST Germany	Zackary Steiner-Fox, Styling Assistant
ICONOCLAST Germany	Ruth Minkley, Postproducer Cabin
ICONOCLAST Germany	Jens Maier-Rothe, Postproducer online / offline
ICONOCLAST Germany	Josua Wilbert, Postproducer online
c/o ICONOCLAST Image	Alice Moitié, Photographer
ICONOCLAST Image	Felix Mondino, Agent / EP
ICONOCLAST Image	Alix Lépreux, Producer
TAPROD	Louis Ditapichai, EP TA Prod.
TAPROD	Christophe Guyot, EP TA Prod.
TAPROD	Boong Pongsaengson, Line Producer
TAPROD	Livt Pokinlarpat, 1 AD
TAPROD	Aey Sawasdee, Production Manager
TAPROD	Jomkwan Jaemjirasai, Production Coordinator
TAPROD	Tarn Khongsangchai, Production Assistant
TAPROD	JJ Kritthacha, Production Assistant
Road Casting	Coralie Rose, Casting Director / Casting Coordinator
Daily Faces	Silvana Kohlstock, Casting Director Extras FFM (Daily Faces)
Strings and Tins	Rohan De Livera, Composer
Strings and Tins	Adam Smyth, Head Sound Designer & Sound Mix
Strings and Tins	Jim Stewart, Sound Designer & Sound Mix
Strings and Tins	Kaspar Broyd, Sound Designer & Sound Mix
Strings and Tins	Ellie Hook, Audio Producer
Cabin Editing Company	Nik Kohler, Editor
Cabin Editing Company	Craig Griffiths, Assistant Editor
Cabin Editing Company	Kayt Hall, Executive Producer
SLGH Berlin	Christian Wegehenkel, Producer
SLGH Berlin	Christian Bestmann, Producer
Not A Machine	Phil Mönch, Tonmeister / Sound Engineer
Not A Machine	Keona Kruppa, Producer
c/o Massive Voices	Adesse, VO Artist
c/o Massive Voices	Lisa, VO Artist
Massive Voices	Claudia Hesse, Casting Director Voices
Freelance	Dominik Adam-Nikel, 1st AD
Freelance	Levin Kaercher, Production Manager
Freelance	Tilo Ullrich, Gaffer
Freelance	Gabriel Dubish, Best Boy Plane
Freelance	Anton Kraus, Gaffer Studio
Freelance	Lukas Eicher, Best Boy Studio
Freelance	Jan Brun, Key Grip
Freelance	Dor Keren, Art Director
Freelance	Lovisa Drever, Styling Assistant
Freelance	Alissa Kayser, Styling Assistant
Freelance	Pia Niedermeier, HMU
Freelance	Vanessa Feilitisch, HMU
Freelance	Adina Hensel, HMU
Freelance	Virgile Biechy, Light Technician
Freelance	Raul Suciu, Digi Operator
Freelance	Julien Alary, Colorist
Talent	Marie H.
Talent	Maite J.
Talent	David A.
Talent	Harminder K.B.
Talent	Aneeka B.
Talent	Aveena B.
Talent	Mehmet B. B.
Talent	Milo M.
Talent	Barbara S.
Talent	Anja B.
Talent	Daisy H.