Title | Woman Create More Than Even Breast Cancer Can Destroy |
Agency | Grey Possible |
Campaign | 10 years - Pink Ribbon Magazine |
Advertiser | Pink Ribbon Inc. |
Brand | Pink Ribbon Magazine |
Date of First Broadcast/Publication | 2010 / 10 |
Business Sector | Newspapers, Magazines, Books |
Tagline | Together wer're stronger |
Story | Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine. |
Media Type | |
Creative Director | Seyoan Vela |
Creative Director | Colin Lamberton |
Art Director | Phoebe Dawson |
Copywriter | Peter van den Heuvel |
Account Manager | Catherine Dijkstra |
Digital Director | Oscar Asmoarp |
Digital Producer | Tim Sadjak |