Title | SYNC25 |
Agency | adam&eveDDB |
Campaign | SYNC25 |
Advertiser | The Valuable 500 |
Brand | SYNC25 |
Date of First Broadcast/Publication | 2024 / 1 |
Business Sector | Trade Shows, Events & Festivals |
Philosophy | A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, begins today. Created by adam&eveDDB, and directed by Dan DiFelice in partnership with Biscuit Filmworks, the launch film aims to inspire and encourage the business community to accelerate their work to end disability exclusion and hold themselves accountable ahead of the SYNC25 accountability summit to be held in Tokyo on 3rd December 2025. Taking inspiration from a murmuration, the awe-inspiring phenomenon in which very large groups of birds, fishes or insects move and change direction together, the film depicts a group of swimmers with and without disability, all collaborating to form a synchronised display, a metaphorical illustration of the power of Synchronised Collective Action and how beautiful things happen when we come together. The film has been produced in the following versions and formats to ensure accessibility to different audiences. The agency was briefed on the campaign by the Valuable 500, a charitable, global organisation of 500 partners and companies working together to end disability exclusion. In order to make radical changes to the lives of those 1.3 billion people living with a disability, at SYNC25, CEOs of these 528 businesses will unite to learn from failures, build on successes and set the stage for the work to be done as they strive towards achieving real, transformative change through true Synchronised Collective Action. The launch film, which goes live on the Valuable 500 social channels today, supports the recent publication of their white paper on disability representation in media, marketing and product design in partnership with Yale University and research company Open Inclusion. |
Media Type | Social Media |
Length | |
Soundtrack | Synchronised |
Production Company | Biscuit Filmworks UK |
Editing Company | Trim Editing |
Advertising Manager | Caroline Casey |
Advertising Manager | Katy Talikowska |
Advertising Manager | Rachel Dymond |
Executive Creative Director | Ant Nelson |
Executive Creative Director | Mike Sutherland |
Creative Director | Darren Beresford |
Creative Director | Richard Gayton |
Agency Producer | Nikki Cramphorn |
Assistant Producer | Holly Wormleighton |
Business Director | Adam Patel |
Account Director | Miti Shah |
Planning Director | Roisin Mulroney |
Senior Planner | Catherine Willoughby |
Project Manager | Amy Waldman |
Designer | Scott Silvey |
Director | Dan DiFelice |
Producer | Adam Oyejobi |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
Head of Production | Emily Atterton |
Assistant Director | James Murray |
Director of Photography (DOP) | Harry Wheeler |
Production Designer | James Early |
Wardrobe / Stylist | Wiz Francis |
Hair and Makeup | Phoebe Llewellyn |
Choreography | Supple Nam |
Synchronised Swimming Coach | Adele Carlsen |
Editor | Steve Shaw |
Editorial Producer | Polly Kemp |
Editorial Producer | Charlie Dalton |
Post Production | Selected Works |
Executive Post Producer | Alex Fitzgerald |
Post-production Producer | Libby Gandhi |
Post Creative Director | Francois Roisin |
2D Lead | Theajo Dharan |
2D Artist | Mahesh Chandrasekaran |
2D Artist | Richard Roberts |
2D Artist | Valeria Scalamandre |
Online Artist | Dave Wishart |
Colorist | Mikey Rossiter |
Audio Post Production | String & Tins |
Sound Designer | Adam Smyth |
Sound Producer | Laura-Leigh Smith |
Music Composer | Luke Atencio |