Ministère des familles, de l'enfance et des droits des femmes - "Stop, that's enough!"

DENTSU CREATIVE

DENTSU CREATIVE Paris, France

Awards

4810

This ad is part of the ACT Responsible Collection

Brand: Ministère des familles, de l'enfance et des droits des femmes
Country: France

Advertiser: French Ministry of Social Affairs, Health and Women's Rights

Title	Stop, that's enough!
Agency	DENTSU CREATIVE
Campaign	Stop - That's enough
Advertiser	French Ministry of Social Affairs, Health and Women's Rights
Brand	Ministère des familles, de l'enfance et des droits des femmes
Date of First Broadcast/Publication	2015 / 11
Business Sector	Public Transport, Mass Transit
Tagline	Stop, that's enough!
Story	Nearly all women have been harassed at least once in their lives. The French government decided to take action and launched the first campaign against sexual harassment in public transports. Our goal was to convince harassers, witnesses and victims that harassment situations are not acceptable, and convince everyone that we must all act. The agency created a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics.
Philosophy	The French government launched the first campaign against sexual harassment in public transports.
Problem	Nearly all women have been harassed at least once in their lives.
Result	Create a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics.
Media Type	Digital
Length	20 seconds
More Information	http://www.gyro.com
Executive Creative Director	Sébastien Zanini
Executive Creative Director	Pierre Marie Faussurier
Art Director	Jeanne Tourneur
Copywriter	Margaux Castanier
Copywriter	Olivier Guilloux
Account Manager	Vanessa Reillanne
Strategy Director	Evelyne Bourdonné
Strategy Director	Barnabé Olivier
Media Planner	Pascale Deneuter
Production	Carré Production
Director	Jeanne Tourneur
Director	Olivier Guilloux
Illustrator	Jeanne Tourneur