Title | Squab |
Agency | TBWA\Chiat\Day Los Angeles |
Campaign | For the Birds |
Advertiser | DIRECTV |
Brand | DIRECTV |
Date of First Broadcast/Publication | 2024 / 2 |
Business Sector | Consumer & Public Services |
Story | DIRECTV, a leading provider of sports and entertainment for 30 years, today rolled out a national advertising campaign educating consumers on the the ease and benefits of streaming DIRECTV satellite-free. Shouting from the literal rooftops, DIRECTV has launched the all-new national advertising campaign aptly titled, “For The Birds” which speaks to the ability to enjoy all the benefits of DIRECTV via a high-speed internet connection. The campaign kicks off with a :30 hero television spot titled “The Good Stuff” featuring the outspoken and sarcastic “Bobby,” voiced by Steve Buscemi, and an even-tempered, optimistic “Frank,” voiced by Henry Winkler. |
Media Type | Television |
Length | |
Executive Creative Director | Jason Karley |
Creative Director | Mark Winters |
Creative Team | Juan Davila Morris |
Creative Team | Mark Bielik |
Executive Director of Production | Anh Duong |
Executive Director of Production | Robert Punchard |
Senior Producer | Alicia Portner |
Director of Business Affairs | Robin Rossi |
Brand Director | Emily Gill-Heginbotham |
Management Supervisor | Carlos Quintanilla |
Chief Strategy Officer | Jen Costello |
Associate Strategy Director | Sheida Karami |
Production Company | Biscuit |
Director | Jeff Low |
Founding Partner | Shawn Lacy |
Executive Producer | Holly Vega |
Head of Production | Sean Moody |
Producer | Emily Skinner |
Director of Photography (DOP) | Joao Padua |
Editorial | Arcade Edit |
EP | Crissy DeSimone |
Editor | Geoff Hounsell |
Assistant | Fernando Raigoza |
Audio Post Production | String & Tins |
Sound Designer | Culum Simpson |
Special Effects / VFX | Untold Studios |
Executive Producer | Ian Berry |
Producer | Nathan Hoad |
Producer | Alexandra Paton |
Production Coordinator | Annabelle Jenneau-Younes |
Creative Director | Ben Cronin |
Special Effects / VFX | Sam Driscoll |
Special Effects / VFX | Alex Grey |
VFX Lead | Lewis Pickston |
VFX Lead | Kartik Gupta |
VFX Lead | Thomas Huizer |
VFX Lead | Andrea Lacedelli |
VFX Artist | Shariq Altaf |
VFX Artist | Grace Davison |
VFX Artist | Manon Cauzid |
VFX Artist | Philippe Moine |
VFX Artist | Joe Kane |
VFX Artist | Alice Pott |
VFX Artist | James Russell |
VFX Artist | Cristina Serreli |
VFX Artist | Tom Humphrey |
VFX Artist | Ellie Risdon |
VFX Artist | Marta Esteban Miñano |
VFX Artist | James Primhak |
VFX Artist | Kerim Camdzic |
VFX Artist | Grant Bonser |
VFX Artist | Bhavesh Budhkar |
VFX Artist | Natasha Santiparp |
VFX Artist | Irina Alzuru |
Colorization | Untold Studios |
Colorist | Julien Alary |
Color Producer | Eli Sandal |
Chief Creative Officer | Renati Fernandez |
Creative Director | Ryan Buckley |
Copywriter | Lex Singer |
Copywriter | Dylan Cimo |
Art Director | Laura Dickie |
Art Director | Jono Moore |
Lead Business Affairs Manager | Emily Machtinger |
Brand Director | Dalton Butler |
Brand Executive | Justin Rocha |
Project Manager | Lawrence Gonzales |
Executive Strategy Director | Kate Acosta |
Strategist | Hanna Schweitzer |
Production Designer | Daniel Butts |
Producer | Alexa Berman |
Executive Director | Carl Philips |
VFX Artist | Agnieszka Sanigorska |
VFX Artist | Aniket Pital |
VFX Artist | Chandrashekhar Ramprasad |
VFX Artist | Jack Bond |
VFX Artist | Liv Donlan |
VFX Artist | Steve Garry |
VFX Artist | Abhishek Changkakoty |
VFX Artist | Bimal Bose |
VFX Artist | Swati Barnwal |
VFX Artist | T Sairam Kumar |
VFX Artist | Roberto Valent |
VFX Artist | Cyrille Gohier |
VFX Artist | Tom Pegg |
VFX Artist | Hollie Gilbert |
VFX Artist | Darja Sidorova |
VFX Artist | John Ozorio |
VFX Artist | Naren NV |
VFX Artist | Roger Chiaw |
VFX Artist | Ed Babb |