Title | Project Body Hair |
Campaign | Project Body Hair |
Advertiser | Billie |
Brand | Billie |
Date of First Broadcast/Publication | 2019 |
Business Sector | Shaving |
Philosophy | Project Body Hair is a celebration of female body hair, wherever it is or isn’t. For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all. By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments. |
Media Type | Digital |
Length | |
Sound Design & Mix | Wave Studios |
Post Production Company | Whitehouse Post |
Creative Director | Marie Ronn |
Creative Director | Tim Cairns |
Creative Director | Noemie Le Coz |
Co-Founder | Georgina Gooley |
Co-Founder | Jason Bravman |
Executive Producer | Amy Kommatas |
Director | Ashley Armitage |
Executive Post Producer | Caitlin Grady |
Executive Post Producer | Frank Devlin |
Editor | Lizzy Graham |
Post Production Producer | Jessica Mann |
Colourist | Aubrey Woodiwiss |
Colour Assistant | Bree Brackett |
Audio Engineer | Aaron Reynolds |
Art Director | Katie Minchak |
Director of Photography (DOP) | Andrew Maso |
Flame Artist | John Price |
Music Executive Producer | Vicky Ferraro |
Visual Effects | Carbon |
Production Company | Whitehouse Post |