Title | Smart Shelf |
Agency | Moma Propaganda |
Campaign | Smart Shelf |
Advertiser | Mizuno |
Brand | Mizuno Sneakers |
Date of First Broadcast/Publication | 2020 / 2 |
Business Sector | Sneakers / Athletic Footwear |
Story | An interactive display will connect consumers to brand influencers. When removing the sneakers from the shelf, a video call is made, in which the influencer gives his opinion and presents the differentials of the shoe. |
Media Type | Digital Installation |
Length | |
Creative Director | Rodolfo Sampaio |
Art Director | Guilherme Martins |
Copywriter | Cadu Vigilia |
Project Manager | Ricardo Brevvi |
Production Company | WolfWolf |