Gamers reap financial rewards. In Ecuador, the virtual world allowed young people to access real loans from Banco del Pacifico.
How Adidas got people running to its ads The streets of Stockholm became race tracks thanks to “checkpoint” posters.
The Samsung ad that erases itself Samsung demonstrates a useful tool by spoiling beautiful landmarks.
A poster that protects and promotes A broadcaster in South Korea enables young women to enjoy a safer night out while also plugging its new series.
VW’s giant four-hour ad To fill a (very) early hour TV slot in Canada, the brand created a comedy show with an electric co-star.
Smells like McDonald's spirit The fast food chain’s olfactory marketing was anything but on the nose.
A musical idea that’s up to scratch The Ohio Lottery wins new players by getting in tune with a young audience
Using AI to unlock the power of books Once upon a time, a book was just a book. But now it can also be an interactive game steered by the reader.
BMW causes a buzz at electric charging stations Beamers photobomb Google Maps in Dubai to create a virtual showroom.
Art that gets under the skin Weathered street art is used as a metaphor for the impact of racism on skin health for people of color.