A musical idea that’s up to scratch The Ohio Lottery wins new players by getting in tune with a young audience
Cracking the taxi code Speaking to Ecuadorian taxi drivers in their own language to pitch the advantages of Cabify.
Why KLM became a chameleon airline To reinforce its identity, the Dutch carrier went onto the street, into the kitchen and, of course, on the air.
When the Louvre hits the road Motorists could fill up on culture when masterpieces from the new Louvre Abu Dhabi lined the highway
Russians warned to park, then call A radio campaign featured “live” recordings of drivers crashing as they chatted with phone-in show hosts.
When cyclists hack your car radio Bicycle bells go from timid to strong thanks to AXA in Poland and the innovative use of technology
Using dull broadcasts to stop road accidents Brazilian radio invites you to slow down or hear the consequences